Helped Covena secure their first investments from Lightspeed, Monk Hill ventures & M venture partners.
Covena creates custom AI solutions for SEA enterprises, serving clients like AYANA, MAP Group, BINUS, Populix and more. Covena came for rebranding of their website in Framer, so they can reach out to more prospects and showcase to enterprise prospects, how AI can help enterprises.
Year:
2025
Scope of work:
Web design & Framer development
Industry:
Tools:
Figma, Framer
Problem
There is no social proof:
Covena has worked with numerous SEA enterprises, but they don't showcase who they have helped before which makes it hard for them to outreach or engage with new prospects.They don't show how AI helps their business:
To outreach more prospects, Covena needs to educate the prospect, how AI can help their business-like reducing costs but boosting productivity.
What we did
Our first moves are auditing the current Covena site, sharing my findings and restructuring the website content structure with the founders which are Marvel as the CEO and Harvani as the COO.
And also established a style guide on Figma which included colors and typography only to maintain consistency so we can build the design faster and ship it to Framer later.
Our design decisions
Added past client's logo on the hero section: Sounds stupidly simple right? But with this we can help Covena showcase who they have worked with.
Educating prospects with Problem & solutions section: After features section, we want to address customers pain point directly and give them the antidote which is Covena and assurance if the AI agent doesn’t work in production stage you get 100% money back.
Showcased Covena’s capability with Framer animations: By using Framer components and built-in animations we were able to show how Covena is different than other AI firms.
Impact
Several months later, after we launch the website and Covena's team refine their product & pitch to several VC. On February 2025 they got their 1st round of investment from 3 reputable Venture Capitals (VC) which are Lightspeed, Monk Hill Ventures & M venture partners.
Client
testimonial
Michael does exceptional work, consistently exceeding expectations. He goes above and beyond to ensure the best possible outcome.
He completes tasks efficiently and quickly, prioritizing quality and putting in extra effort when needed to deliver great results. Would work again with Michael!
Marvel Gomulya
CEO @Covena