Helped ZekoLabs raising $3M in seed funding round led by UOB Ventures and achieved +500 transactions in Testnet contest.
I had a chance to help ZekoLabs to build their foundation brand style guide, handling their social media posts, crafting their pitch decks, redesigning their website in Framer and finally it leads to a $3M seed round funding and a Testnet success with 500K+ transactions & 2000% user growth.
Year:
2025
Scope of work:
Full stack design
Industry:
Tools:
Figma, Framer, Midjourney
Problem
Incomplete brand style guide: When I joined the Zeko design team, all they have is only a set of brand colors without any typography and color guidance. This will be a problem when Zeko scales up and doesn’t have a unified brand typeface & color for their online presence.
Fundraising deck preparation: To raise funds Zeko needs to build investors' trust, but their current pitch deck doesn't communicate Zeko's professionalism at all. So, they need a refined pitch deck to gain investors' trust.
What we did
Building a consistent brand style guide: Our first move is making a simple and reusable brand style guide for all their future needs like social media, pitch deck and website. While making social media posts for X.com content.
Pitch deck improvement: Zeko had a well outlined draft for the deck, but they need help to make the message stronger by improving the layout, typography & colors of it.
We also worked on publishing new zeko.io website, Sound brand website for their online brand guideline which include the iconic Zeko bell. And also, we collaborated on making the bridge & Zeko tesnet leaderboard.
Impact
Currently ZekoLabs is still doing the seed fundraising round. And with our combined effort we succeed the Testnet contest with 500+ transactions and 2000% user growth.
Client
testimonial
Michael is a very talented UI/UX designer and collaborator with a clean, professional eye, and a flair for ingenuity.
I've been impressed with his strategic and thoughtful approach to new design challenges; he studies briefs carefully, asks smart questions, and strives to understand the communication intent before creating work.
He typically executes more than one solution and provides references of competitive/ industry
standards to substantiate his choices.
Together we've created top tier work for both enterprise and retail and elevated the overall presentation of my brand.
Kesu James
CMO @Zeko Labs & LuminaDEX • Ex Xerox